8 Important Sales and Marketing Manager Job Description

Sales and Marketing Manager Job Description


Sales and Marketing Manager Job Description

To study the Sales and Marketing Manager job description we need to first understand who is Marketing Manager.

A marketing manager is an individual or an employee in an organization who is responsible for marketing activities like branding, product promotion, new product development, market study, customer relationship, etc. The basic duties of a marketing manager are to get new customers, improve the product, deliver proper communication, and increase brand awareness, thereby increasing business.

A marketing manager has to ensure that the product is catering to the needs of the consumers that proper distribution channels are set in place, that the price of the product is in line with the firm expectations, and the consumer expectations and suitable promotion strategies are in place.

The Marketing department is the heartbeat of every successful business whereas the main goal of the marketing manager is to make sure that the business grows in the best way and can attract all the potential prospects and customers from the different locations with the help of the plans of marketing management.

A marketing manager can think clearly and well about the very best marketing strategies, and to continually change and upgrade business activities.

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To build the Sales and Marketing Manager Job Description we must understand the Job Purpose:
  • Responsible for managing the company’s marketing activities.
  • Uses market research and analysis to direct marketing strategy and planning.
  • Supervise the production of all promotional materials and marketing campaigns.
  • Reports marketing and sales results to senior executives.

A major purpose of the marketing program is to set the company on a particular area in marketing. The purposes of marketing usually join with more comprehensive business objectives. A new company looking to start, for example, often has a marketing program that emphasizes strategies to increase customer base. A low penetration pricing strategy is a standard technique in this case. Developing marketing share, growing customer awareness, and building positive views are other general goals.

Sales and Marketing Manager Job Description


1) Develop Marketing Strategy:

The main responsibility of the marketing manager is to take care of marketing strategies and tactics that involve the isolation of a target market segment, a set of clear-cut goals, a fair amount of consumer research, and the implementation of initiatives aimed at getting the word out. It will achieve through promotional activities

2) Marketing Campaign & Promotion Activities:

Marketing campaigns are very essential to create awareness regarding the product or business in the market, whereas marketing manager plays an important role to plan good marketing strategies and develop successful marketing campaigns and own their implementation from ideation to execution.

Promotion activities aim to increase awareness, create interest, generate sales, or create brand loyalty. Marketing manager experiment with a variety of organic and paid acquisition channels like content creation pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis. It is one of the core Sales and Marketing Manager Job Description.

3) Build Strategic Relationship:

Marketing Manager has to be proactive to maintain strategic relationships and partner with key industry players, agencies, and vendors. In Marketing, relationships play a vital role in the development and future course of business by giving the best services to their customers. So from time to time, he has to take feedback from the customers if any glitches found have to be resolved immediately to maintain the long-term relationship.

4) Budget Planning:

Marketing Manager has a responsibility to prepare and monitor the marketing budget on a quarterly and annual basis. Also, conduct the meetings with the management and accounts department regarding budget planning and allocate funds wisely.

5) Lead Marketing Team:

A marketing manager is accountable for guiding a team leader to encourage & motivate their teams to accomplished projects timely basis. Also, measure and report on the performance of marketing campaigns, gain insight, and assess against goals.

6) Training and Developing Team:

Sales and marketing manager is the one who is heading the marketing team and portrait as the most experienced person in the team, So it’s an integrated part of Sales and Marketing Manager Job Description that he train and develop his team from Time to time.

7) Internal Liason:

One of the crucial roles is to act as a channel between the management, stakeholders, production, and marketing team. Information sharing and reporting from the team side to the management as he is questionable to the management. And any employee grievance occurring from his team which is not in his control has to be submitted to the higher management for the solution.

8) Hiring:

Sales and Marketing Manager is also involved in hiring and Interview of the sales and marketing staff, as he is the End-user so he is the person to know the actual requirement of the job. The initial interview is done by the HR team but the final or technical interview round must be taken by the Sales and Marketing Manager. This one of the critical Sales and Marketing Manager Job Description.

Marketing managers generally have a bachelor’s degree in marketing or business administration; however, some companies may prefer a master’s degree, in addition to extensive experience in sales, marketing, advertising, or brand management.

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Conclusion on the topic Sales and Marketing Manager Job Description

The fact of the matter is that the Sales and Marketing Manager should be very smart and proactive. As these are social media days where your advertisement and promotional content decide how far your products and services are going. By the time marketing strategies are also changing from time to time, so he needs to be very proactive in understanding the ongoing and future market demand.

So, it is our latest and basic understanding of the Sales and Marketing Manager Job Description for you and we will refresh from time to time. 

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